Benoît NY - Corporate Website

CONTEXT & CHALLENGES

Translating a New York fine dining experience to the web.

Benoît NY, the Alain Ducasse Parisian brasserie located in the heart of Manhattan, needed a website that matched its positioning: a landmark address combining French gastronomic tradition with New York energy.

The challenge: designing an elegant, fast, and functional digital showcase capable of converting a visitor into a guest.

• Corporate website
• Gastronomy
• Digital experience

OBJECTIVES

Immersion and conversion.

Each page had to transport the visitor into the restaurant's atmosphere - soft lighting, noble materials, attention to detail. The art direction relies on refined typography, subtle animations, and staged culinary photography.

Finally, conversion: seamless integration of the reservation system, menus viewable online, and an optimized journey so that three clicks are enough between discovery and booking.

• Online booking
• SEO

SOLUTION

A next-generation static site, designed for imagery and speed.

The site is built on Drupal, the CMS framework used across all of the Groupe Alain Ducasse digital properties. This choice ensures technical consistency within the group's ecosystem while giving the Benoît NY team full autonomy to update menus, events, and restaurant news.

The responsive design was conceived mobile-first, with particular attention to touch interactions and menu readability on small screens.

Integration of the Resy booking module and a private events system complete the setup.

• Drupal
• Headless CMS
• Resy API