Koom - Action Platform to Reduce Climate Impact

CONTEXT & CHALLENGES

Rebuilding the platform to support a new ambition.

Koom had built a first version of its climate action platform, but it no longer reflected the evolution of its positioning. New brand identity, growing range of engagement formats - corporate challenges, citizen challenges, collective actions - and the rise of the white-label model: the existing tool could no longer carry this ambition.

The challenge for Rezoloco: rebuilding the entire platform to bring it up to technical standards, align it with Koom's new visual identity, and deliver an experience that clearly showcases the different missions, commitments, and challenges offered to users.

• Rebuild
• Brand identity
• White label

OBJECTIVES

Clarifying user journeys, showcasing every form of engagement.

The platform addressed very different audiences - individuals, employees, businesses, communities - with distinct journeys and levels of engagement. The first objective was to structure the information architecture so that each user could immediately find their path to action, whether it was an individual challenge or a corporate challenge.

The second challenge was showcasing missions and results. Every action, every commitment had to be made visible and measurable - number of participants, CO2 equivalent saved, collective momentum - to fuel motivation and demonstrate the concrete impact of mobilization.

• Information architecture
• User journeys
• Measurable impact

SOLUTION

Complete rebuild in Symfony, white-label architecture.

Rezoloco carried out the complete rebuild of the Koom platform on the Symfony framework. The architecture was designed from the start as white-label, allowing each business or community to deploy its own customized instance of the platform - with its own visual identity, challenges, and impact indicators.

The system manages the entire lifecycle of a challenge: participant registration, individual commitment tracking, automatic calculation of CO2 equivalents saved, and real-time dashboards for organizers. The interface was designed to make engagement accessible and motivating, with a clear visualization of collective impact.

The platform supports thousands of simultaneous users and adapts equally well to large enterprises and local communities looking to involve their citizens in the ecological transition.

• Symfony
• White label
• CO2 calculation
• Dashboards